^{AVIANCA AIRLINES MOBILE APP}

Experience a pleasant layover experience with a personalized itinerary.

^ROLES
UX Designer
Researcher

^TOOLS
Figma
Adobe Photoshop

^TIMELINE
2 Months

OVERVIEW

Background:
Flight layovers are a major pain point to customers. During layovers, they’re often forced to endure boredom during ‘dead time’ at airport terminals. This issue is addressed by creating a digital experience through a mobile application.

The Goal:
Research, prototype, and build a digital UX/UI for a Star Alliance airline to improve the customer experience during passenger’s layovers.

Project Timeline

User-Centric Research ⌕
Stage 1

UI Design
Stage 2

Prototyping & Presentation
Stage 3

THE PROBLEM

Dead time during a flight layover. 🥱

Airline travelers are forced to spend hours waiting during a layover with a lack
of in-airport navigation & activities to pass the time. However, airline apps
do not address this issue on how they can create a schedule based on their needs.

MARKET RESEARCH

What are travelers thinking? 🧠

We brainstormed what goes through traveler's minds when they are at the airport.
This helps to understand their thought process and to generate survey questions.

‍

Survey & Insights ✏️

I conducted a series of 3 direct interviews with frequent flyers through in-person, one on one interviews
and a Google Form to provide an insight on what could be improved and the typical flying traveler's experience.

_{(Messy interview notes I wrote along w/ app

recommendations that the person interviewed liked)}

_{App
Deconstruction}

Survey Findings

User Persona 👤

In order to gain insights on their pain points and potential gains, I created a user persona
to represent the target audience based on survey results.

User Journey Map 📌

I developed a journey map reflecting the current user experience to visualize
the process and identify stages requiring enhancements.

🌟 Key Insights from research and journey map:

01. Time Management

Frequent travelers who have flight layovers have
a need for timely updates and constant
reminders of time left before boarding their flight.

02. In-app booking & recommendations
Most airlines do not show what restaurants &
other amenities are offered on their mobile apps.

Starting the Design

After brainstorming, I created low-fidelity wireframes on figma.

Style Guide

User Feedback Incorporated

Countdown Timer

Continously keeps track of the
amount of layover time that is left.

In-App Booking

Book services in app rather than having to access third-party websites for each service.

Recommendations

Automatically recommends itinerary services based on pre-selected options.

Home Screen ︎

View Prototype

Visual Sitemap for Pages

Figma Design Overview

Prototyping ︎

What I've learned during this process

Impactful design solutions

Collaborative Approach

Measuring Sucess