^{AVIANCA AIRLINES MOBILE APP}

Experience a pleasant layover experience with a personalized itinerary.

^ROLES
UX Designer
Researcher

^TOOLS
Figma
Adobe Photoshop

^TIMELINE
2 Months

OVERVIEW

Background:
Flight layovers are a major pain point to customers. During layovers, they’re often forced to endure boredom during ‘dead time’ at airport terminals. This issue is addressed by creating a digital experience through a mobile application.

The Goal:
Research, prototype, and build a digital UX/UI for a Star Alliance airline to improve the customer experience during passenger’s layovers.

Project Timeline

User-Centric Research ⌕
Stage 1

UI Design
Stage 2

Prototyping & Presentation
Stage 3

THE PROBLEM

Dead time during a flight layover. 🥱

Airline travelers are forced to spend hours waiting during a layover with a lack
of in-airport navigation & activities to pass the time. However, airline apps
do not address this issue on how they can create a schedule based on their needs.

MARKET RESEARCH

What are travelers thinking? 🧠

We brainstormed what goes through traveler's minds when they are at the airport.
This helps to understand their thought process and to generate survey questions.

‍

Survey & Insights ✏️

I conducted a series of 3 direct interviews with frequent flyers through in-person, one on one interviews
and a Google Form to provide an insight on what could be improved and the typical flying traveler's experience.

_{(Messy interview notes I wrote along w/ app

recommendations that the person interviewed liked)}

_{App
Deconstruction}

Survey Findings

User Persona 👤

In order to gain insights on their pain points and potential gains, I created a user persona
to represent the target audience based on survey results.