PACKAGING DESIGN
CEREAL BRANDING 

PROGRAMS USED:
︎ Adobe Illustrator
︎ Adobe Photoshop
︎ Adobe Dimensions
HEB, a Texas-based food retailer known for its own-brand products, is known for its wide selection. From conception to execution, the project involved crafting a comprehensive creative solution for one of HEB's products. Market research was conducted to better understand consumer preferences and trends, as well as the development of innovative design solutions related to the brand's identity.

The purpose of rebranding of HEB’s corn flakes cereal was to design unique, vibrant packaging that captures the quality of a product that stands out in the shelves.



Moodboard

First ︎ Rough Drafts 


Color Palette 




Final Dieline ︎




︎ Process Photos!!  



3D Renderings ︎︎︎












© 2024 Lili Jimenez