AVIANCA AIRLINES MOBILE APP

Experience a pleasant
layover experience with a personalized itinerary.







My Roles
UX Designer
Researcher
Tools
Figma
Adobe Photoshop

Duration
2 Months



OVERVIEW

Background:
Flight layovers are a major pain point to customers. During layovers, they’re often forced to endure boredom during ‘dead time’ at airport terminals. This issue is addressed by creating a digital experience through a mobile application. 


The Goal:
Research, prototype, and build a digital UX/UI for a Star Alliance airline to improve the customer experience during passenger’s layovers.



Project Timeline


User-Centric Research
Stage 1 

UI Design
Stage 2 

Prototyping & Presentation
Stage 3 




THE PROBLEM

Dead time during a flight layover. 🥱


      Airline travelers are forced to spend hours waiting during a layover with a lack
of in-airport navigation & activities to pass the time. However, airline apps 
do not address this issue on how they can create a schedule based on their needs.


MARKET RESEARCH

What are travelers thinking? 🧠


We brainstormed what goes through traveler's minds when they are at the airport.
This helps to understand their thought process and to generate survey questions.

Survey & Insights ✏️ 


I conducted a series of 3 direct interviews with frequent flyers through direct interviews
and a Google Form to provide an insight on what could be improved and the typical flying traveler's experience.


(Messy interview notes I wrote along w/ app
recommendations that the person interviewed liked) 




Survey Findings 









User Persona 👤

In order to gain insights on their pain points and potential gains, I created a user persona
to represent the target audience based on survey results.





User Journey Map 📌


I developed a journey map reflecting the current user experience to visualize
the process and identify stages requiring enhancements.



🌟 Key Insights from research and journey map:


01. Time Management
Frequent travelers who have flight layovers have
a need for timely updates and constant
reminders of time left before boarding their flight.
02. In-app booking & recommendations 
Most airlines do not show what restaurants &
other amenities are offered on their mobile apps.


Starting the Design


After brainstorming, I created low-fidelity wireframes on figma.


Style Guide

User Feedback Incorporated 

Countdown Timer

Continously keeps track of the
amount of layover time that is left.

In-App Booking

Book services in app rather than having to access third-party websites for each service.

 Recommendations

Automatically recommends itinerary services based on pre-selected options.



Home Screen ︎


 View Prototype 


Prototyping ︎